BY BUSINESS TYPE
Seasonal businesses
What should a seasonal business do with its Google profile off-season?
During the off-season, a seasonal business can mark its Google profile as temporarily closed, then set its regular hours again when it reopens.
The rule
Google's guidelines say that during the season your business is open, you should set your regular hours of operation. During off-season, you can mark your business as temporarily closed. Google's help page on closing a business says to use the option "Temporarily closed" if your business is closed for the off-season. Google's guidelines say to set your regular business hours when your business reopens. If applicable, you may use your current seasonal hours as your regular hours.
Sources: support.google.com/business/answer/3038177 · support.google.com/business/answer/15300196
How to tell if it applies to your profile
Google says it may suspend or disable Business Profiles that don't follow its guidelines. Check your hours first. Google's guidelines say to provide your regular customer-facing hours of operation. Also check your business name and profile count. Google's guidelines say that including unnecessary information in your business name isn't permitted and could result in the suspension of your Business Profile. They also say there should only be one profile per business.
Sources: support.google.com/business/answer/4569145 · support.google.com/business/answer/3038177
What to fix before you appeal
Google's appeal page says to make sure your profile follows all the guidelines before you submit an appeal. It also says appeals can only be submitted once. Do not create a new Business Profile for the same business. If you submit documents as evidence, the business name and address should match the profile you want to appeal.
Published 20 October 2026 · All guides