BY REASON
Online-only business
Can an online-only business have a Google Business Profile?
Generally no: Google's guidelines say a business must make in-person contact with customers during its stated hours to qualify, and they list online-only businesses as not eligible.
The rule: what Google says
Google's eligibility guidelines say a business must make in-person contact with customers during its stated hours to qualify for a Business Profile. The guidelines list online-only businesses among the examples of businesses that are not eligible. They name exceptions to the in-person rule, including ATMs, video-rental kiosks and express mail drop boxes. Delivery-only food services are permitted with some conditions. Google says it may suspend or disable Business Profiles that don't follow its guidelines.
Sources: support.google.com/business/answer/13763036 · support.google.com/business/answer/4569145
How to tell if it applies to your profile
Start with your listed address. Google's guidelines also list a business whose address is a P.O. box or a mailbox in a remote location as ineligible, and you can check your own address against that. In Google's appeals tool, the details shown for a decision include the reason for the decision. They also include a link to the violated policy.
Sources: support.google.com/business/answer/13763036 · support.google.com/business/answer/4569145
What to fix before you appeal
Google tells owners to make sure the profile follows all of its guidelines before submitting an appeal. Google says not to create a new Business Profile for the same business. Optional evidence can be added in the appeals tool to support an eligible appeal. Google advises that the business name and address on any evidence documents match the profile being appealed. Google says appeals can only be submitted once.
Published 20 October 2026 · All guides