BY REASON
Extra words in the business name
Can I add a city, a service or keywords to my business name on Google?
No: Google says a business name should reflect the real-world name of the business, and unnecessary information in the name isn't permitted and could result in suspension of the Business Profile.
The rule: what Google says
Google says a business name should reflect the real-world name of the business, as used consistently on its storefront, website, stationery, and as known to customers. It says unnecessary information in a business name isn't permitted and could result in suspension of the Business Profile. Extra details such as address, service area, business hours and category belong in the other sections of the business information, not in the name. Google also says not to put information in address lines that doesn't pertain to the business's physical location, such as URLs or keywords. Google may suspend or disable Business Profiles that don't follow its guidelines.
Sources: support.google.com/business/answer/3038177 · support.google.com/business/answer/4569145
How to tell if it applies to your profile
Google's guideline is to represent your business as it is consistently represented and recognized in the real world across signage, stationery and other branding. You can compare your profile name with those real-world materials.
What to fix before you appeal
Before you submit an appeal, Google says to make sure your profile follows all the guidelines. Check that the business name and address on any evidence documents match the profile you are appealing for. Google says not to create a new Business Profile for the same business. It also says appeals can only be submitted once.
Published 20 October 2026 · All guides