BY BUSINESS TYPE
Doctors, lawyers and other practitioners
Can each doctor, dentist or lawyer have their own Google Business Profile?
Yes, a public-facing practitioner such as a doctor, dentist or lawyer can have their own Google Business Profile, but support staff should not, and one practitioner shouldn't have multiple profiles to cover their specializations.
What Google's rules say
Google defines an individual practitioner as a public-facing professional. Its examples are doctors, dentists, lawyers, financial planners, and insurance or real estate agents. A practitioner should have a dedicated profile only if they operate in a public-facing role, and support staff should not create their own profiles. The practitioner should be contactable directly at the verified location during stated hours, and shouldn't have multiple profiles to cover all of their specializations. Practitioners within businesses, universities, hospitals and government buildings may have separate pages. Google reserves the right to suspend access to profiles that violate its guidelines. Its appeals page says an owner who believes a profile should be reinstated can submit an appeal.
Sources: support.google.com/business/answer/3038177 · support.google.com/business/answer/4569145
How to tell if it applies to your profile
If the practitioner is one of several public-facing practitioners at a location, the organization should create its own profile for that location, separate from the practitioner's profile. In that case, the practitioner's profile title should include only the practitioner's name and not the organization's name. If the practitioner is the only public-facing practitioner at a location and represents a branded organization, Google says they are best off sharing a profile with that organization. Google gives a naming format for that shared profile. Sales associates and lead generation agents for corporations are not individual practitioners and are not eligible for a profile. Google's general guidelines also say there should only be one profile per business.
What to fix before you appeal
Google's appeals page says to make sure your profile follows all the guidelines before you submit an appeal. A practitioner's profile may include a title or degree certification. The profile name should reflect the business's real-world name, as used consistently on its storefront, website and stationery and as known to customers. The phone number must be under the direct control of the business. Documents submitted as appeal evidence should have a business name and address matching the profile being appealed. Do not create a new Business Profile for the same business. Appeals can only be submitted once.
Sources: support.google.com/business/answer/4569145 · support.google.com/business/answer/3038177
Published 20 October 2026 · All guides